If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. Brands Looking to Work with Micro Influencers. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. They are kind of the middle man between influencers and brands. Brand’s LinkedIn account – search for anyone under their PR dept. I hope you found it helpful. I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! Another great way to reach out to brands is through an influencer marketing platform! Often times, you can see influencers working with them who have less than 10K followers. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. So you will get more engagement, more sales, and a higher ROI overall. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Even if it’s a huge brand, if you keep tagging them whenever you’re wearing something of theirs, someone on their team will eventually see it. This enabled the brand to reach a super targeted audience, as well as capitalise on the influence of an already well-respected industry voice. Four years later and I’m still reaching out to brands! So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to … Influencers are popular social media personalities. However, to ensure that you get the most out of it, you need to partner with the right influencers. Brands will have no interest in you if your only supporter is your mom, who feels obliged to lend her support to you. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. With a couple of button clicks, brands can reach out to influencers to start the process. Guide: How To Reach Out To Influencers For Your Brand. Step 4: Reach Out to Your Influencers. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. 5. Pitch companies that collaborate with small influencers. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. You’ve gotten to the good stuff. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. Remember, though, you have to work to get to this position. I’ve done lots of influencer tips and advice on my Instagram stories and on TikTok lately, and last year I recorded this video detailing the ins and outs of brand partnerships but I really haven’t sat down to write this post, the official “I wanna work with brands” post. Step 1: Invest Time in Research. 'marketing@brand.com'. When venturing out to find a promoter for your brand, product or service, your first instinct would be to find the biggest dog with the loudest bark. The main reason for this is the high ROI that you can get from it. Find out who they are & how brands can market with them. The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values. There needs to be compatibility and synergy. You’ve heard the term influencer outreach thousands of times before. This is often smaller brands that can’t pay influencers. Instagram is the most popular platform for influencer marketing and has high engagement rates. If you’re bigger than the brand and you’d be doing them a huge favor by doing a takeover, that’s where I would suggest charging for that. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … Most marketers and entrepreneurs reach out to influencers via emails. Ask to circle back next quarter as budgets often reset then, If you are excited to work with a brand you could try working on a gifting project with them and then have the chance to wow them, Ask to switch the deliverables to something they can pay for. A few things I’d do for brands that say they can’t pay you or can’t meet your rate: Ask for feedback! Here are a few that I’ve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. By collaborating with local brands, Maddie says she gets to be the most authentic. Reach out to your micro-influencer: Make sure to follow and get in touch with this individual. Why working with brands as a micro-influencer is great! From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Like and comment on others pictures but be genuine with your comments. How to work with micro-influencers But simply saying that you want more brand awareness or engagement out of it, isn’t going to cut it. For blog sites – monthly views, Explain why you’d like to work with them and what you can offer (a blog post + 3 social media shares etc) and pitch any great ideas you have in mind – I’d love to create a post on “how to transition from winter into spring”, Include other top brands you have worked with or links to awesome posts you’ve created. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. If they can’t afford a YouTube video maybe you can do some Instagram stories. BrandSnob is an Instagram influencer marketing platform that helps brands find and engage with influential Instagrammers. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. ... Micro-influencer – 5,000 to 100,000 followers. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. Macro-influencer – More than 100,000 followers. Be wary of gifting campaigns where you feel like you’re being taken advantage of. Okay that was a long one! BrandSnob. Reach – micro influencers do have limited reach as they have smaller audiences. For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). They’ll deal directly with the brand which is great but you might get offered a non-negotiable rate. If you want to partner up with an influencer who is not in a category that would be typical for your brand, you’ll need to convince them why you want them in your campaign and how you think they can contribute. I was excited to put together this complete guide walking you through what it’s like to work with brands as a micro-influencer whether you’ve been blogging for a few years or you’re just starting out. Reaching Out To Influencers. Finally, Austen! Last thing is if you ever reach out to a brand and they tell you you’re “too small,” you can always offer to create content for them to share with their audience for a set rate. I’m honestly surprised more influencers don’t suggest this to brands! If you’re looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a … Reach and accountability are two other aspects to consider when evaluating micro-influencers. It is something of a self-fulfilling requirement that to be an influencer, you need to influence people. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address There are three different ways to secure brand collaborations. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you … Blogging was and still is a hobby of mine. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! Theme by 17th Avenue. (To get their email addresses, just check out their social media profile bios!) This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Never hurts to try, right? THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! If it’s a curly hair post? When you reach out to a brand with a partnership idea DO NOT make it about you. So, they are constantly receiving messages from their fans and other brands. I’ll leave the thought of … how to reach out to brands as a micro-influencer Working with brands is one of the many perks of becoming a blogger and/or influencer. Reaching out to them is the next important step. It’s worked for me in the past. While brands are trying to figure out the distinction between influencer levels, content creators themselves may wonder what is a micro influencer. According to a poll on the Tomoson blog, 59% of marketers are … If brand awareness is your goal, it will make more sense to work with a macro or mega influencer; Creativity – micro influencers create their best work when given some freedom. To begin your friendship, like, share, and comment on their posts. Influencers will ignore messages from random brands, especially when they notice you didn’t put in any effort to check them out before contacting them. Of course, one of the easiest ways to pitch brands as a micro influencer is to get help from someone with experience. Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). At Afluencer, we help connect up-and-coming influencers with the right brands. And if you want to convert your content into sales, this is key. Influencers can create their own profiles on the platform to showcase their work for potential brand partnerships. Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. Helping you get a running start on building successful partnerships. Some influencers may be unresponsive to comments on their posts. With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform. So, make sure that your brand is on-brand with their brand before reaching out. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. Register Today To Get Featured In Our Popular Roundups Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. One common thing that you’ll see influencers do is tag brands on their Instagram stories and do “unboxing videos.” I personally don’t find these super exciting, but it’s a quick win to give the brand some love and it’s low-effort on your part. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Why working with brands as a micro-influencer is great! If you want to stand out, you may need to use multiple platforms to reach out to them. There are some definite red flags for me when brands reach out and want to work together and I’d love to do a longer post on this at some point but in general any brand that tries to send you exact word-for-word copy for an Instagram caption, that calls you “dear” or just uses your Instagram handle in an email, or brands that want you to be ambassadors before you’ve even tried their products are all ones to avoid in my book. WHAT YOU NEED TO DO BEFORE REACHING OUT TO BRANDS FOR PARTNERSHIPS: Put yourself in a brand’s shoes and ask yourself why would they want to work with you. When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. When brands don’t have enough word-of-mouth marketing to be able to leverage user-generated content about them, they’re realizing that rather than creating the content themselves, they can simply reach out to micro influencers to do so on their behalf. Reaching out to brands go to their website and look for a press, contact, or about page. I like to stick to curly hair giveaways since it isn’t so broad and caters to my blog (have a max of 10 bloggers/influencers). When posting always tag the brand in your pictures. Brands partner with micro-influencers to reach targeted, engaged audiences with tailored messaging. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Brands … For example, emails can be more lengthy and detailed than DMs. Brand’s website under ‘contact us’ – any email that says brand collaborations/partnerships, digital marketing, public relations. For this, you’ll need to work on your online research skills. ... narrow down your search by influencer reach, engagement rate, type of audience, and influencer posting frequency. This trend has resulted in the rise of micro-influencers. So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any company’s marketing and growth strategy. Before approaching the brand, do your research and ensure that the brand aligns with YOUR personal brand. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work with is like choosing the right partner. The exception here would be to use it to ask them for the contact in charge of influencer collaborations. THE PERFECT SKIN CARE LINE FOR BLEMISH PRONE SKIN. For all the details on nailing a brand pitch, you can check out my e-book. Yes, it’s true, bloggers...Read the Post Finding the right influencers for your Instagram campaign is only half the job. They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer. Being an influencer isn’t about you, it’s about your audience. For a micro-minute, I thought I could be a micro-influencer! Fashion, Beauty and Lifestyle by Austen Tosone. To give you a ball park, Nano influencers typically have between 1-10k followers on Instagram and micro-influencers typically have between 10-50k followers on Instagram, but you can use the term micro-influencer as an umbrella category for all of them. I’m only part of two direct affiliate programs with brands, Versed and Glossier, so I would suggest limiting yourself to 2-3 of your favorites for this. I would only do this if you have already followed the brand and engaged with their photos. This influencer will essentially be an advocate and representative of your brand, so make sure the niche they speak to would build a connection between their followers and your business. The easiest way to reach out to brands is by messaging them on Instagram. Before considering connecting with brands on Instagram, you need first to build your market reach. How I found brands that collaborate with micro influencers While a macro-influencer can reach more people, it’s likely that the micro-influencer will reach more of the right users. Maybe your following isn’t large enough or they just ran out of budget. You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasn’t had much experience partnering with brands and you want to build a portfolio of your work. Track results: Measure the results based on the planned KPIs. Tag ALL the brands too! When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. The brand has to make sense with your personal brand because if it doesn’t, then the partnership won’t do well and you will come off as inauthentic to your audience. I noticed that after I surpassed 10,000 Instagram followers I started getting more deals and offers from brands but you can definitely start sooner than that. An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. 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