The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. It concentrates instead on the thinking process that should precede the writing. On the top of my pyramid will be a statement, and the statement is, “People living in cities should not own cars,” and there are four reasons for this. The good news is that in a business context. Below this, we provide several reasons why this might be the case. Our presentation focuses on answering all these questions to prove our initial point. Research has shown that people can only hold four “chunks” of information in their working memory at one time. We’ll explore an alternative approach below. This is one of the most valuable things I’ve ever done and is one of the first times I realized that you need to separate the thinking from the doing. Thinking back to the pyramid principle, if your audience can remember the main takeaway as well as your three key insights, this is probably the best case scenario. Storytelling is subtler and can be used to ease the PresentationGO offers 1,500+ free PowerPoint templates for your presentations: backgrounds, diagrams, maps... Downloads are 100% FREE: no registration, no social share needed.Direct link. There are few really proven and powerful tools that help you to master the right structure in all your presentations. Is it actually cheaper to not own a car? Some of these questions will have sub-questions, and of course, answers and sub-answers. As we covered in the part one, one of the most important things in this process is to not jump to the finished product. Let’s see this in action with an example. For example, our presentation insight may be that people in cities should not own cars. It is built on mid-level recommendations, each of which are supported by smaller facts, data , … This example is oversimplified gives you an example of what the MECE and Pyramid Principle look like in action. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.”  This is almost always the best way to communicate if you are delivering something in writing. When using the pyramid principle to build a case. fmgoerres - Barbara Minto's Pyramid Principle 1. Each of these points in supporting my answer raises other questions. First published in book form more than 40 years ago, its lessons are still taught at Embark. No one may say I didn„t convey anything new. When I started at The Boston Consulting Group (BCG), the Pyramid Principle was one of the first lessons in new consultant training. We’re not just brains. The core of the concept … The Pyramid Principle is Barbara Minto’s powerful and compelling process for is best used for: initial level of “buy-in” around the proposed recommendations. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. This Business strategy consultants apply MECE problem structuring to break down client problems into logical buckets of analysis. and finish up with a presentation conclusion. High-quality editable graphics, easily customizable to your needs. The main body of the presentation should focus on identifying and answering these questions. Sometimes the audience may not be ready for what you are about to tell them. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. weeks of training at McKinsey, you don’t actually spend time making PowerPoint Some of these questions will have sub-questions. So unlike a traditional story, we start with the ending to grab attention, and then we answer questions raised by this ending, and finish up with a presentation conclusion. Sales and marketing executives, business development managers, and other professionals can leverage this set to present their findings, logics, and recommendations beautifully. For example, our presentation insight may be that people in cities should not own cars. In that case, you can be more indirect. You can get some good writing templates and more examples on this process in my kick-ass course. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… After you’ve gone through the synthesis process, you may have a good sense of how your arguments come together in a bottom-up way – how the research leads to certain insights. Using the Pyramid Principle, you can directly and effectively target your message. The main recommendation is on top. a) The Pyramid Principle b) Practice and more practice. (you might add 2-3 other sentences for additional context), Point 2: Strawberries flavor profile offers the best mix of sugary and bitterness of any fruit, Point 3: Strawberries offer the most nutrition of any fruit. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). That’s where the Pyramid Principle comes in. Check out more lectures here: https://learn.think-boundless.com/p/think-like-a-strategy-consultant?utm_source=YouTube First, people tend not to listen to things they already know. It should be prepared in advance. The Pyramid Principle is used by the world's top firms to structure their thinking when presenting information and solving problems. When using the pyramid principle to build a case, the hardest part of this process is to find the correct set of issues to focus on post-answer. Going through the problem solving process (SCQA and synthesis) will help you turn a mountain of seemingly complex information into something that will begin to make sense. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. The Pyramid Principle. Sign in or start a free trial to avail of this feature. They need emotion to be truly effective and have a lasting impact. The pyramid principle is based on a number of human behaviors. Creating the set of MECE issues for a particular answer or hypothesis is often the most challenging part of putting together a compelling presentation. The goal of this lesson is to learn how to use the pyramid principle to get the attention of an audience. Direct storytelling where you start with the answer and then follow up with the arguments and supporting evidence is best for: Friendly client situations where there is a high level of trust, Impatient clients who are saying “just tell me what to do!”, Big picture / strategic discussions where there has been some Many people struggle to find a proper balance between the structure and content in a presentation. And third, if people hear something they don’t know, is to initially tell my audience something. Analytical organizations and personalities, Audiences who are fascinated by data & not impatient. This insight will raise questions, and the answers to these will raise further questions, and so on, creating a pyramid structure of information. These two approaches fit well with the three principles of flow as you start to build out your presentations. especially in cities with no public transport? Structured and logical communication is extremely important to make a complicated message While this can be most effective for memory and impact, it is not always ideal. This is where the pyramid principle falls short. The main recommendation is on top. pushback on your proposed solution. Your memo might follow this rough structure. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. The pyramid principle is an extremely logical approach. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Pretty straightforward so far, but let’s delve a little deeper. What In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. Here’s how to think about deploying these two types of storytelling. Below each of these reasons, we consider several questions that might be asked about that reason. approach to structured thinking is one excellent methodology that could help. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on WhatsApp (Opens in new window), Expert evidence, research, interviews, other analysis. In the consulting industry, these issues are often characterized as being MECE, or mutually exclusive and collectively exhaustive. Jun 13, 2017 - Go to www.slidebooks.com to Download and Reuse Now a Minto Pyramid Principle Training in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. is to grasp the attention of your audience. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. The main recommendation is on top. To give you a better sense of the Pyramid Principle, let’s get into each of its three main points: Start with your thesis statement or key takeaway. It’s cheaper to use cabs or to rent cars, it’s better for the environment, it’s more convenient, and it’s safer. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. The Pyramid principle is a hierarchical structure to create a logic and data-supported storyline. It’s cheaper to use cabs or to rent cars, Each of these points in supporting my answer. The Pyramid Principle is constructed in a way that empathizes the need to captivate an audience, by opening with a narration, hence yielding a high rate in … If you don’t do this, all your hard work will be for nothing. However, you’ll want to “flip” that and write down your argument in a top-down way. It can be frustrating to realize this when you are deep into the process, but it is never too late to continue to tweak and fine tune your research, arguments and findings. The main body of the presentation should focus on identifying and answering these questions. On the top of my pyramid will be a statement, “People living in cities should not own cars,”. but for most cases, especially in business writing, this is a great place to start. Again, in this way, the pyramid is created. See more ideas about minto, powerpoint, principles. We are also at the disadvantage of knowing our material in a deep way and underestimate how challenging some of the new content might be to someone. You want to make sure your ideas are MECE and that they are synthesized clearly in the overall summary. Note: Just like in all parts of the consulting process, you may find that when you re-frame your information in a new way, you identify holes and gaps in your thinking. The pyramid principle was invented by Barbara Minto at McKinsey. In the first To regain profitability we have to improve market share by cutting prices: * Lower prices will increase sales. To make it short, your presentation needs to start with an introduction that states both the issue and your answer, and the rest of the presentation is here to support your answer. of putting together a compelling presentation. Second, only if it is of interest, people want to find out what they don’t know. The Minto Pyramid Principle, by ex-McKinsey consultant Barbara Minto, is the foundation of all persuasive presentations. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the … She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. The main recommendation is on top. given to show you what the process might … Minto Pyramid Principle Based PowerPoint Template – Problem Solving Made Easier Structured thinking and clearly communicating that in your presentation is the key to getting accepted to the path-breaking solution that you have in mind. One such tool is the Pyramid Principle. Based on the behaviors above, my challenge in a presentation is to initially tell my audience something that they don’t know that is of interest. Overall Recommendation: The strawberry is the best fruit based on its flavor profile, its coloring and texture and the nutritional profile. Pyramid Principle Applied. and a logical structure begins to take shape. audience into accepting your final recommendation if you fear there may be some It is built on mid-level recommendations, each of which are supported by smaller facts, data , … The good news is that in a business context, this skill can be learned, and is founded on a concept called the pyramid principle. To the uninitiated, The Pyramid Principle is a powerful presentation management system. people want to find out what they don’t know. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. Barbara Minto’s Pyramid Principle. Indirect But recent research, and honestly, what the best presenters and showmen have always known, is that presentations need more than logic and information. The next step is to figure out how to communicate the story to your audience. To understand the principle, we need to be aware of three human behaviors: As a result, we can get people’s attention by starting our presentation by telling the audience something of interest that they don’t know. Towards the end of the week, we were given a number of articles and several hours to complete a memo. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it … we start with the ending to grab attention. Following the Pyramid Principle, the best way to start your presentation is by laying out your conclusion immediately. * Lower prices vis-a-vis competitors will increase our market share. It is best explained with a simple example. Understanding the Pyramid Principle (00:24), People don’t listen to things they already know, People want to find out what they don’t know, but only if it is of interest, People ask questions when they hear something they don’t know. * Increased volume helps us create economies of scale. that they don’t know that is of interest. I’ll explore this concept of MECE in much more detail in our next lesson. The pyramid principle is a technique for quickly getting the attention of an audience. When communicating in business, your first and most important task is to grasp the attention of your audience. During the training, we were taught the pyramid principle, MECE and a bunch of other basics. If you place one frame at the top of the display and let all the other elements … When your recommendation may be controversial, These are the two basic requirements for any presentation that is pressed for time. The order in which I presented the material was new. is it actually more convenient for people. The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. Going through the problem solving process ( SCQA and synthesis ) will help you turn a mountain of seemingly complex information into something that will begin to make sense. Logic and structure are interconnected. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. MECE Principle was developed by Barbara Minto – the first female MBA professional hire at McKinsey & Co, best known for the Minto Pyramid Principle – framework for writing and presenting ideas. You spend time writing. Again, in this way, the pyramid is created and a logical structure begins to take shape. Exclusive graphics.All the templates are created and designed by PresentationGO. Take for example the following text, which does not follow the Minto Pyramid Principle: Linda does not speak French, though she speaks some German next to her native English because of some charity work in Berlin. BARBARA MINTO„S PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. And third, if people hear something they don’t know, it raises questions. This means that we start a presentation with the main insight, which will grab people’s attention. For example, is it actually more convenient for people, especially in cities with no public transport? It actually was “invented” by Harvard Business School professor Barbara Minto. How does the argument look when you start with the main takeaway? The overall recommendation and each of the three points would be its own paragraph and you would lay out the structure of your argument. slides. I’m more of a mango fan, but let’s say you are writing a memo to convince people that strawberries are the best fruit. or mutually exclusive and collectively exhaustive. Yes, that’s right, writing a memo – like its 1980, or 2019 if you work at Amazon. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. Are rental cars available in every city? Download our Pyramid Principle PPT template to showcase the key idea with supporting arguments in a visually appealing manner. See it in action in this lesson. 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